• 2017-18/122 - Evolution of Rural Management: An Observer’s Perspective
  • Aug-2017
  • Speaker(s) : V. Mukunda Das

In 1979, when IRMA was registered, there was no clarity regarding varied dimensions of Rural Management. For some people, it was 70% management and 30% rural, and for others, it was 85% management and 15% rural. In any case, the need of rural management and the organisation of the discipline was done with assumptions, perceptions and observations by all, including the faculty of IRMA. In 1981, when there was a special issue in Economic Times on Rural Management, I had a chance to write something titled “Rural Managers: A New Managerial Ethos Vital”. Over the last 3 and a half decades plus, we have been observing the evolution of rural management in India. IRMA has produced outstanding management professionals with stronger sense of commitment and higher level of efficiency for the development of the rural sector either by working with organizations directly involved in the development of rural areas or indirectly facilitating the development of rural areas. As a part of this seminar, the attempt is to put together collated analyses of experiences, learnings, and perceptions from different types of Rural Management professionals working in various parts of India since 1982. We would try to highlight the factors responsible for a particular form of evolution of Rural Management which rural management as a discipline has achieved over the last 37 years. As the first faculty member to join IRMA, in October 1979, the emotional attachment to the institute is still at a high pedestal. Therefore I feel that we may even need to look at the relative contributions of rural management professionals for India’s development vis-à-vis professionals from other management schools. This proposed talk is aimed at more focused research on the discipline; based on the professionals who adorn this ideology for the development of India.

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