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Faculty Profile

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Preeti Priya

Primary Areagroup(s):

Marketing

Designation:

Professor

preeti@irma.ac.in

(O) 221622

Academics

  • PhD (Management), SPU, 2010
  • Certificate Course  in Principles of Marketing Research (POMR), University of Georgia, Sponsored by Nielsen, September 2005
  • PGDRM , IRMA, 2000
  • BSc. (Agriculture), BHU,  1997
  • Academy of Marketing (AM), UK

Courses

  • Brand Management
  • Marketing Research and Analytics
  • Rural Immersion and Simulation Workshop - Naranpur Express
  • Marketing Analytics

Journal(Article)

  • Van Steenburg, E., Anaza, N. A., Ashhar, A., Barrios, A., Deutsch, A. R., Gardner, M. P., ... & Taylor, K. A. (2022). The new world of philanthropy: How changing financial behavior, public policies, and COVID?19 affect nonprofit fundraising and marketing. Journal of Consumer Affairs.
  • Priya P., Venkatesh A., Shukla A. (2021), "Two decades of theorising and measuring women`s empowerment: Literature review and future research agenda", Women`s Studies International Forum
  • Mitra, S., Priya P., Venkatesh, A., & Biswas, S. N. (2020) Timely Forecasts of Diffusion of innovations: The Bass Model in Emerging Markets. Global Business Review. https://doi.org/10.1177%2F09721509209734
  • Priya, P. Mitra, S. (2020), "Post-Production decisions in agriculture: understanding postharvest storage and marketing decisions of smallholder farmers", Food Sec.
  • Preeti Priya and Anand Venkatesh (2020), "Bringing communities at the centre of Impact Assessment of Road Projects: integrating AHP with qualitative research. GeoJournal, pp: 1-13
  • Priya, P and Venkatesh, A (2014) "Steel Retailing in Rural India: Development of a Systematic Market Selection Decision Score Card", Steel Scenario, Vol. 23(8).
  • Priya, P and Venkatesh, A (2012), "Integration of Analytic Hierarchy Process with Regression Analysis to Identify Attractive Locations for Market Expansion", Journal of Multi Criteria Decision Analysis, 19(3/4), pp. 143-153.
  • Priya, P and Venkatesh, A (2012), "Integration of Analytic Hierarchy Process with Regression Analysis to Identify Attractive Locations for Market Expansion", Journal of Multi Criteria Decision Analysis, 19(3/4), pp. 143-153.

Conference

National
  • Preeti Priya Presented paper with Suddhachit Mitra on "Using the Theory of Reasoned Action to Understand Postponement among Subsistence Farmers at the 28th National Conference on Agricultural Marketing, AERC, Sardar Patel University; December 4-6, 2016.
  • Preeti Priya Presented paper with Shubhomoy Banerjee on "Factors Affecting Brand Relationship Quality: A Qualitative Inquiry of Rural Consumers" at Conference on Brand Management, IIT Delhi; April 16, 2016.
  • Preeti Priya presented paper with Ila Patel on "Creating Value through Network of Women Subsistence Entrepreneurs: Learning from Rudi Initiative of Self Employed Women`s Association (SEWA) in Gujarat, at the 28th National Conference on Agricultural Marketing, Sardar Patel University, Vidya Nagar; December 4-6, 2014.
  • Preeti Priya (2013) Conference Proceedings of 5th IIMA International Conference on Marketing in Emerging Economies", IIM Ahmedabad, pp. 517-525.
  • Preeti Priya (2012) What Makes Consumers buy Store Brands? A Structural Model to Measure Store Brand Proneness", Conference Proceedings of 5th IIMA International Conference on Marketing in Emerging Economies, IIM Ahmedabad, pp.517-525.

Working Papers

  • WP#281
    Creating Value Through Network Of Women Subsistence Entrepreneurs: Learning From Rudi Initiative Of Self Employed Women`s Association (SEWA) In Gujarat
    Author(s): Preeti Priya, Ila Patel
    Jul-2016
  • WP#265
    WHAT BRINGS SATISFACTION TO RURAL LIFE? ANALYSIS OF PERSONAL AND SOCIAL FACTORS OF LIFE SATISFACTION
    Author(s): Saswata Narayan Biswas, Preeti Priya
    Jan-2015
  • WP#241
    Consumer-Level Determinants of Store Brand Proneness: An Empirical Study With Indian Consumers
    Author(s): Preeti Priya
    May-2013
  • WP#218
    Market Selection Decision Scorecard : Integrating Multivariate Techniques And AHP
    Author(s): Preeti Priya, Anand Venkatesh
    May-2010

MDP-Coordinated

  • Advanced Statistical Analysis of Survey Data, (June 18 - 22, 2019)
  • Advanced Statistical Analysis of Survey Data, (May 14 - 16, 2019)
  • Data Analysis of Surveys, (August 1 - 3, 2018)
  • Making Markets Work for the Poor (Farm Products), (January 16 - 18, 2018)
  • Data Analysis of Surveys, (December 12 - 14, 2017)
  • Data Analysis of Surveys, (August 8 - 10, 2017)
  • Making Markets Work for the Poor (Market-Led Livelihood Interventions), (February 22 - 24, 2017)
  • UDAAN Management Development Programme in Rural Management for TATA Steel Global Wires Division, (February 1 - 3, 2017)
  • Practical Answers to Poverty - Marketing of Rural Products, (September 20 - 23, 2016)
  • Learning Programme on Leadership & Programme Management for PHFI & RGMVP Professionals, (August 1 - 6, 2016)
  • UDAAN Management Development Programme in Rural Management for TATA Steel Global Wires Division, (July 5 - 7, 2016)
  • Practical Answers to Poverty - Marketing of Rural Products, (September 1 - 4, 2015)
  • Seminar on Rural Marketing, (January 7 - 7, 2015)
  • Practical Answers to Poverty - Marketing of Rural Products, (October 14 - 17, 2014)
  • Data Analysis Skills Using SPSS, (July 22 - 25, 2014)
  • Data Management Skills, (October 17 - 19, 2013)
  • A Primer on Management of Cooperative Based Organic Farming Enterprises for Farmers, (September 18 - 20, 2013)
  • Practical Answers to Poverty - Marketing of Rural Products, (September 10 - 12, 2013)
  • Data Management Skills, (March 20 - 22, 2013)
  • Data Management Skills, (December 7 - 9, 2010)
  • Liquid Milk Marketing for KMF, Bangalore, (December 8 - 12, 2008)
  • Marketing Research - Insights and Applications, (April 21 - 25, 2008)
  • Marketing Research for Managers, (May 16 - 18, 2007)

MDP-Instructed

  • Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and, (February 2 - 21, 2022)
  • Training for Area Managers of Tata Trusts (Campus Connect-1), (December 1 - 12, 2021)
  • Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and Youth, (February 11 - March 2, 2021)
  • Entrepreneurial Development with a Focus on Public Procurement for SC/ST Entrepreneurs, (January 20 - 25, 2020)
  • Entrepreneurial Development with a Focus on Public Procurement for Scheduled Caste and Scheduled Tribe Entrepreneurs, (March 25 - 30, 2019)
  • General Business Management Programme for National Dairy Development Board, (October 8 - 27, 2018)
  • Executive Development Programme for Fullerton India Credit Co. Ltd. (Term-3), (October 5 - 13, 2018)
  • General Business Management Programme for National Dairy Development Board, (July 16 - August 4, 2018)
  • Faculty Development Programme on Rural Management for National Council of Rural Institutes, (May 6 - 12, 2018)
  • Project Life Cycle Management, (September 13 - 16, 2016)
  • MDP for the Executives of Fullerton India - Term 4 (On campus), (September 1 - 3, 2016)
  • FDP on Action Research for Livelihood Promotion for ILRT, (August 4 - 6, 2015)
  • Livelihood Enhancements and Micro-Enterprise Development through Community Participation, (February 9 - 13, 2015)
  • General Management Programme (GMP), (January 19 - February 7, 2015)
  • "Training of Trainers" in Statistical Methodology (Phase-I), (August 5 - 9, 2014)
  • IRMA Module of the ICA-Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives 2013(II), (February 17 - March 14, 2014)
  • Rural Livelihoods and Poverty Alleviation, (January 20 - 24, 2014)
  • General Management Programme, (January 6 - 25, 2014)
  • Governance and Management of Producer Organizations, (October 21 - 26, 2013)
  • IRMA Module of the ICA-Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives 2013(I), (October 21 - November 16, 2013)
  • Social Mobilization and Sustainable Development, (September 9 - 14, 2013)
  • General Management Programme, (February 25 - March 16, 2013)
  • IRMA Module of the ICA Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives-2012(II), (February 20 - March 16, 2013)
  • Sustainable Livelihoods and Integrated Watershed Management, (February 8 - 15, 2013)
  • Rural Livelihoods and Poverty Alleviation, (January 16 - 19, 2013)
  • Governance and Management of Producer Organizations, (October 8 - 13, 2012)
  • IRMA Module of the ICA Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives-2012(I), (September 11 - October 6, 2012)
  • IRMA Module of the 2nd ICA-Japan Training Course on &Fostering Core Leaders of Agricultural Co-operatives 2011&, (February 20 - March 16, 2012)
  • Qualitative and Quantitative Techniques for Evaluation, (December 19 - 22, 2011)
  • IRMA Module of the 1st ICA-Japan Training Course on &Fostering Core Leaders of Agricultural Co-operatives-2011(I)&, (September 26 - October 21, 2011)
  • Governance and Management of Producer Organizations, (September 19 - 24, 2011)
  • General Management Programme for NDDB Officers, (June 13 - July 2, 2011)
  • Assessment of Poverty and Livelihoods for Rural Communities for the Officers of the Government of Yemen, (April 7 - 27, 2011)
  • IRMA Module of the 5th ICA-Japan Training Course on Enhancement of Farmers? Income and Poverty Reduction through Co-operatives, (January 23 - February 23, 2011)
  • Enhancing Managerial Effectiveness for SEWA Bank Managerial Cadre, (December 13 - 18, 2010)
  • Rural Livelihoods and Poverty Alleviation, (October 19 - 22, 2010)
  • Rural Marketing Skills, (May 3 - 5, 2010)
  • IRMA Module of the 4th ICA-Japan Training Course on Enhancement of Farmers? Income and Poverty Reduction through Co-operatives, (January 22 - February 21, 2010)
  • Rural Livelihoods and Poverty Alleviation, (September 22 - 25, 2009)
  • Removing Poverty: Constraints, Opportunities and Strategies, (June 24 - 27, 2009)
  • IRMA Module of the 3rd ICA-Japan Training Course on Enhancement of Farmers& Income and Poverty Reduction through Co-operatives, (January 23 - February 21, 2009)
  • Management Appreciation Programme for Voluntary Agencies (VOLAG-MAP 2008), (November 17 - December 12, 2008)
  • Training on Productive Safety Net, (October 13 - 20, 2008)

Research and Consulting

Completed
  • Usage and Attitude Study of Farmers about Farm Fencing (Coordinator)
  • Study of Economic Empowerment of Farmers as an outcome of "Disability Inclusive Organic Farming for Sustainable Development" (Coordinator)
  • Market Survey to Assess Potential of Organic Produ (Coordinator)
  • Conducting selection of candidates for D-SAG (Member)
  • SAIL Project-Study for Identification of B L R S P (Member)

Faculty Recognition

  • Independent Director, DBS Bank India Limited [2019]
  • Member, Board CSR Committee, DBS Bank India Limited [2019]
  • Member, Board Audit Committee, DBS Bank India Limited [2019]
  • Member, Customer Service & Stakeholder Relationship Committee, DBS Bank India Limited [2019]
  • Invited to speak on "Importance of Management Education for Agriculture Graduates: International Agribusiness Management Institute", Anand Agricultural University; September 6, 2019 [2019]
  • Appointed Independent Director, DBS Bank India Ltd (DBIL) [2018]
  • Appointed Member, Customer Service and Stakeholders` Relationship Committee, DBIL [2018]