Van Steenburg, E., Anaza, N. A., Ashhar, A., Barrios, A., Deutsch, A. R., Gardner, M. P., ... & Taylor, K. A. (2022). The new world of philanthropy: How changing financial behavior, public policies, and COVID?19 affect nonprofit fundraising and marketing. Journal of Consumer Affairs.
Priya P., Venkatesh A., Shukla A. (2021), `Two decades of theorising and measuring women`s empowerment: Literature review and future research agenda`, Women`s Studies International Forum
Mitra, S., Priya P., Venkatesh, A., & Biswas, S. N. (2020) Timely Forecasts of Diffusion of innovations: The Bass Model in Emerging Markets. Global Business Review. https://doi.org/10.1177%2F09721509209734
Priya, P. Mitra, S. (2020), `Post-Production decisions in agriculture: understanding postharvest storage and marketing decisions of smallholder farmers`, Food Sec.
Preeti Priya and Anand Venkatesh (2020), `Bringing communities at the centre of Impact Assessment of Road Projects: integrating AHP with qualitative research. GeoJournal, pp: 1-13
Priya, P and Venkatesh, A (2014) `Steel Retailing in Rural India: Development of a Systematic Market Selection Decision Score Card`, Steel Scenario, Vol. 23(8).
Priya, P and Venkatesh, A (2012), `Integration of Analytic Hierarchy Process with Regression Analysis to Identify Attractive Locations for Market Expansion`, Journal of Multi Criteria Decision Analysis, 19(3/4), pp. 143-153.
Case Study
Mitra, S., Priya, P., & Venkatesh, A. (2022). The Bass Model - Demand Forecasting for Affordable Housing in India
Conference
National
I had presented a paper titled `Quo Vadis? Tracing the Disciplinary Evolution of Rural Management` in
presented a paper titled `A Proposal to Integrate Kabeers Resource, Agency and Outcome? Framework in Measuring Empowerment of People with Disabilities
Conference Name : Virtual Subsistence Marketplaces Conference
Authors: Preeti Priya, Anand Venkatesh
Title: Daring to Grow? ZMET Analysis of Individual Aspirations and Environmental Challenges of Subsistence Marketplace Women in India
Preeti Priya Presented paper with Suddhachit Mitra on `Using the Theory of Reasoned Action to Understand Postponement among Subsistence Farmers at the 28th National Conference on Agricultural Marketing, AERC, Sardar Patel University; December 4-6, 2016.
Preeti Priya Presented paper with Shubhomoy Banerjee on `Factors Affecting Brand Relationship Quality: A
Qualitative Inquiry of Rural Consumers` at Conference on Brand Management, IIT Delhi; April
16, 2016.
Preeti Priya presented paper with Ila Patel on `Creating Value through Network of Women Subsistence Entrepreneurs: Learning from Rudi Initiative of Self Employed Women`s Association (SEWA) in Gujarat, at the 28th National Conference on Agricultural Marketing, Sardar Patel University, Vidya Nagar; December 4-6, 2014.
Preeti Priya (2013) Conference Proceedings of 5th IIMA International Conference on Marketing in Emerging
Economies`, IIM Ahmedabad, pp. 517-525.
Preeti Priya (2012) What Makes Consumers buy Store Brands? A Structural Model to Measure Store Brand
Proneness`, Conference Proceedings of 5th IIMA International Conference on Marketing in Emerging Economies,
IIM Ahmedabad, pp.517-525.
WP#299 A Technique for Estimation of the Parameters of the Bass Diffusion Model at the Prelaunch Stage of an Innovation: The Case of Mobile Telephony in Rural India Author(s): Suddhachit Mitra,, Anand Venkatesh, Preeti Priya Dec-2019
WP#281 Creating Value Through Network Of Women Subsistence Entrepreneurs: Learning From Rudi Initiative Of Self Employed Women`s Association (SEWA) In Gujarat Author(s): Preeti Priya, Ila Patel Jul-2016
WP#265 WHAT BRINGS SATISFACTION TO RURAL LIFE? ANALYSIS OF PERSONAL AND SOCIAL FACTORS OF LIFE SATISFACTION Author(s): Saswata Narayan Biswas, Preeti Priya Jan-2015
WP#241 Consumer-Level Determinants of Store Brand Proneness: An Empirical Study With Indian Consumers Author(s): Preeti Priya May-2013
Marketing Research - Insights and Applications, (April 21 - 25, 2008)
Marketing Research for Managers, (May 16 - 18, 2007)
MDP-Instructed
Leadership and Management Development Programme for Elected Representatives and Functionaries of the Ministry of Panchayati Raj, (May 26 - 30, 2025)
Accelerating Rural Development through Planning and Participation for the Senior Officers of Arunachal Pradesh, (April 21 - 25, 2025)
Senior Executive Development Programme for SMFG India Credit Co. Ltd. (Term-3), (January 2 - 10, 2025)
Training for the Directors and CEOs of FPOs Promoted by Bihar Kosi Basin Development Project, (December 27 - 31, 2024)
FPO Capacity Building Workshop for the Officials of Bihar Kosi Basin Development Project, (December 16 - 20, 2024)
Banking Leadership and Performance Enhancement for Bank of India, (December 16 - 20, 2024)
Banking Leadership and Performance Enhancement for Bank of India, (November 25 - 29, 2024)
Strategic Marketing for BASF India Limited, (August 26 - 29, 2024)
Leadership and Management Development Programme for Elected Representatives and Functionaries of the Ministry of Panchayati Raj, (August 19 - 23, 2024)
Banking Leadership and Performance Enhancement for State Bank of India, (August 5 - 10, 2024)
Banking Leadership and Performance Enhancement for State Bank of India, (July 29 - August 3, 2024)
Training for the Directors and CEOs of FPOs Promoted by Bihar Kosi Basin Development Project, (July 22 - 26, 2024)
Banking Leadership and Performance Enhancement for State Bank of India, (July 15 - 20, 2024)
Banking Leadership and Performance Enhancement for State Bank of India, (July 8 - 13, 2024)
Training for Board of Directors and Management Officials of Tibetan Co-operatives, (July 2 - 4, 2024)
Financing for Enterprise Development for VKP, (November 28 - December 1, 2023)
CBO Governance, Livelihoods Promotion and Social Enterprise Development for Assam State Rural Livelihoods Mission, (November 20 - 22, 2023)
Building and Managing Social Enterprises for Sustainability for ARIAS Society, (October 31 - November 2, 2023)
Managing Farmer Producer Organizations: Capacity Building for VKP and FPO Executives, (August 29 - September 1, 2023)
IRMA Module on Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and Youth of the 3rd ICA-MAFF (Japan) Training Course, (February 1 - 20, 2023)
Rural Immersion Programme for Senior Executives of HDFC Bank, (May 10 - 14, 2022)
Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and, (February 2 - 21, 2022)
Training for Area Managers of Tata Trusts (Campus Connect-1), (December 1 - 12, 2021)
Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and Youth, (February 11 - March 2, 2021)
Entrepreneurial Development with a Focus on Public Procurement for SC/ST Entrepreneurs, (January 20 - 25, 2020)
Entrepreneurial Development with a Focus on Public Procurement for Scheduled Caste and Scheduled Tribe Entrepreneurs, (March 25 - 30, 2019)
General Business Management Programme for National Dairy Development Board, (October 8 - 27, 2018)
Executive Development Programme for Fullerton India Credit Co. Ltd. (Term-3), (October 5 - 13, 2018)
General Business Management Programme for National Dairy Development Board, (July 16 - August 4, 2018)
Faculty Development Programme on Rural Management for National Council of Rural Institutes, (May 6 - 12, 2018)
Project Life Cycle Management, (September 13 - 16, 2016)
MDP for the Executives of Fullerton India - Term 4 (On campus), (September 1 - 3, 2016)
FDP on Action Research for Livelihood Promotion for ILRT, (August 4 - 6, 2015)
Livelihood Enhancements and Micro-Enterprise Development through Community Participation, (February 9 - 13, 2015)
General Management Programme (GMP), (January 19 - February 7, 2015)
"Training of Trainers" in Statistical Methodology (Phase-I), (August 5 - 9, 2014)
IRMA Module of the ICA-Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives 2013(II), (February 17 - March 14, 2014)
Rural Livelihoods and Poverty Alleviation, (January 20 - 24, 2014)
General Management Programme, (January 6 - 25, 2014)
IRMA Module of the ICA-Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives 2013(I), (October 21 - November 16, 2013)
Governance and Management of Producer Organizations, (October 21 - 26, 2013)
Social Mobilization and Sustainable Development, (September 9 - 14, 2013)
General Management Programme, (February 25 - March 16, 2013)
IRMA Module of the ICA Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives-2012(II), (February 20 - March 16, 2013)
Rural Livelihoods and Poverty Alleviation, (January 16 - 19, 2013)
Governance and Management of Producer Organizations, (October 8 - 13, 2012)
IRMA Module of the ICA Japan Training Course on Fostering Core Leaders of Agricultural Co-operatives-2012(I), (September 11 - October 6, 2012)
IRMA Module of the 2nd ICA-Japan Training Course on &Fostering Core Leaders of Agricultural Co-operatives 2011&, (February 20 - March 16, 2012)
Qualitative and Quantitative Techniques for Evaluation, (December 19 - 22, 2011)
IRMA Module of the 1st ICA-Japan Training Course on &Fostering Core Leaders of Agricultural Co-operatives-2011(I)&, (September 26 - October 21, 2011)
Governance and Management of Producer Organizations, (September 19 - 24, 2011)
General Management Programme for NDDB Officers, (June 13 - July 2, 2011)
Assessment of Poverty and Livelihoods for Rural Communities for the Officers of the Government of Yemen, (April 7 - 27, 2011)
IRMA Module of the 5th ICA-Japan Training Course on Enhancement of Farmers? Income and Poverty Reduction through Co-operatives, (January 23 - February 23, 2011)
Enhancing Managerial Effectiveness for SEWA Bank Managerial Cadre, (December 13 - 18, 2010)
Rural Livelihoods and Poverty Alleviation, (October 19 - 22, 2010)
Rural Marketing Skills, (May 3 - 5, 2010)
IRMA Module of the 4th ICA-Japan Training Course on Enhancement of Farmers? Income and Poverty Reduction through Co-operatives, (January 22 - February 21, 2010)
Rural Livelihoods and Poverty Alleviation, (September 22 - 25, 2009)
IRMA Module of the 3rd ICA-Japan Training Course on Enhancement of Farmers& Income and Poverty Reduction through Co-operatives, (January 23 - February 21, 2009)
Management Appreciation Programme for Voluntary Agencies (VOLAG-MAP 2008), (November 17 - December 12, 2008)
Training on Productive Safety Net, (October 13 - 20, 2008)
Independent Director, DBS Bank India Limited [2019]
Member, Board CSR Committee, DBS Bank India Limited [2019]
Member, Board Audit Committee, DBS Bank India Limited [2019]
Member, Customer Service & Stakeholder Relationship Committee, DBS Bank India Limited [2019]
Invited to speak on `Importance of Management Education for Agriculture Graduates: International Agribusiness Management Institute`, Anand Agricultural University; September 6, 2019 [2019]
Appointed Independent Director, DBS Bank India Ltd (DBIL) [2018]
Appointed Member, Customer Service and Stakeholders` Relationship Committee, DBIL [2018]
