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Srivastava, A., & Thaichon, P. (2022). What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives. Asia Pacific Journal of Marketing and Logistics, (ABDC: A, IF: 4.6, Q2)
Srivastava, A., Mukherjee, S., and Jebarajakirthy, C. (2021). Triggers of Aspirational Consumption at the Base of the Pyramid: A Qualitative Inquiry from an Indian Context. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2021.1885476 (ABDC: A, IF: 3.6, Q2)
Srivastava, A., Mukherjee, S., and Jebarajakirthy, C. (2020). Aspirational consumption at the bottom of pyramid: A review of literature and future research directions. Journal of Business Research, 110, 246-259. (ABDC: A, IF: 7.5, Q1)
