Faculty Profile

Profile in Brief

• Dr. Ankur Srivastava has completed his Ph.D. from IBS Hyderabad, IFHE University, Hyderabad. He is MBA from ICFAI Business School. Before joining IRMA, he worked as an Assistant Professor of Marketing at IBS Hyderabad for 7 years. He also has a one year experience in the corporate sector. His research papers have appeared in ABDC-A and ABDC-A* category journals. His research was featured in the emerald’s literati award category as a highly commended paper in 2019. 
  Prof. Ankur Srivastava’s office is on the first floor of the Faculty Block (Room No.233) and can be reached
  via internal phone No. 611

Academics

Selected Publications

• 1. Sharma, P., Srivastava, A. Sharma, V., Singh, N., & Nijjer, S. (2024). Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market. Journal of Retailing & Consumer Services, 76, 103570. (ABDC-A)
  2. Srivastava, A., Gautam, V., & Sharma, V. (2023). Does Consideration for Future Consequences Matter in Consumer Decision to Rent Electric Vehicles? Energy Policy, 181, 113726. (ABDC-A)
  3. Mishra, V., Walsh, I., & Srivastava, A. (2022). Merchants’ adoption of mobile payment in emerging economies: the case of unorganised retailers in India. European Journal of Information Systems, 31(1), 74-90. (ABDC-A*)
  4. Srivastava, A., Gupta, N., & Rana, N. P. (2021). Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective. International Journal of Emerging Markets. (Available Online: ABDC-B)
  5. Ankur Srivastava, Dipanjan Kumar Dey & M.S. Balaji (2020), “Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context,” Journal of Product & Brand Management, 29(7), 849-861. (ABDC-A)
  6. Ankur Srivastava & M.S. Balaji (2018), “Consumer dispositions toward global brands,” Marketing Intelligence & Planning, 36(6), 618-632. (ABDC-A)

Courses

• Services Marketing

• Marketing Management

• Marketing Research and Analytics

MDP-Instructed

• Executive Certificate in Business Leadership for SMFG India Credit Co. Ltd. (Term-1), (November 11 - 19, 2024)

• Senior Executive Development Programme for SMFG India Credit Co. Ltd. (Term-2), (November 4 - 9, 2024)

• Training for Board of Directors and Management Officials of Tibetan Co-operatives, (July 2 - 4, 2024)

Research and Consulting

On going

• Conducting Impact Assessment Study of various projects implemented by GMDC-GVT (Member)